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About the Brand

The Affirm Conditioning Relaxer System conditions hair before, during and after relaxing. Offering phenomenal straightening while retaining up to 81% of original fiber elasticity. Leaves hair feeling soft and looking radiant.

  • Phenomenal straightening
  • Retains up to 81% of fiber elasticity with the Affirm Creme Relaxer (Sodium Hydroxide) and up to 76% with Affirm Sensitive Scalp Relaxer (Guanidine Hydroxide)*
  • Increased moisture in hair fibers
  • Superb ease of combing
  • Improved hair porosity
  • Amazing softness and shine
  • Blend of exotic and cutting edge ingredients
  • When used with the complete Affirm® Relaxer System followed by KeraCare® Strengthening Thermal Protector.

PROFESSIONAL USE ONLY. NOT FOR RETAIL SALE.

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Dr. Ali N. Syed speaking during a lecture, wearing glasses and a suit.

Dr. Ali N. Syed - Founder, CEO and Master Chemist

Dr. Ali N. Syed, holds more than 45 patents and brings decades of scientific expertise to every formula we create. At Avlon’s state-of-the-art Research & Development Center, he personally supervises each project, combining advanced research, innovative thinking, and carefully selected ingredients to develop high-performance products that support the health and beauty of hair and scalp.

Dr. Ali N. Syed speaking during a lecture, wearing glasses and a suit.

Dr. Ali N. Syed, holds more than 45 patents and brings decades of scientific expertise to every formula we create. At Avlon’s state-of-the-art Research & Development Center, he personally supervises each project, combining advanced research, innovative thinking, and carefully selected ingredients to develop high-performance products that support the health and beauty of hair and scalp.