The Affirm Conditioning Relaxer System conditions hair before, during and after relaxing.

Offering phenomenal straightening while retaining up to 81% of original fiber elasticity.

Leaves hair feeling soft and looking radiant.

State of the art products.

Technological Advancements:

  • Phenomenal straightening
  • Retains up to 81% of fiber elasticity with the Affirm Creme Relaxer (Sodium Hydroxide) and up to 76% with Affirm Sensitive Scalp Relaxer (Guanidine Hydroxide)*
  • Increased moisture in hair fibers
  • Superb ease of combing
  • Improved hair porosity
  • Amazing softness and shine
  • Blend of exotic and cutting edge ingredients

* When used with the complete Affirm® Relaxer System followed by KeraCare® Strengthening Thermal Protector. 


New blends of exotic and cutting edge conditioning ingredients strengthen hair and protect against damage by retaining significantly more fiber elasticity than our previous formulas.