About Us
Founded in 1984 by Dr. Ali Syed in his home garage, Avlon now has 140+ employees and it's products are sold 46 countries.
Avlon is responsible for many of the most widely-used and efficacious professional hair care products on the market, including the well-known Affirm® Conditioning Relaxer System, FiberGuard® Conditioning Relaxer System, MoisturColor® professional hair color products and KeraCare® Conditioning Hair Care System, a range of maintenance & styling products that professional stylists and consumers love.
Affirm
The Affirm Conditioning Relaxer System conditions hair before, during and after relaxing. Offering phenomenal straightening while retaining up to 81% of original fiber elasticity. Leaves hair feeling soft and looking radiant.
- Phenomenal straightening
- Retains up to 81% of fiber elasticity with the Affirm Creme Relaxer (Sodium Hydroxide) and up to 76% with Affirm Sensitive Scalp Relaxer (Guanidine Hydroxide)*
- Increased moisture in hair fibers
- Superb ease of combing
- Improved hair porosity
- Amazing softness and shine
- Blend of exotic and cutting edge ingredients
- When used with the complete Affirm® Relaxer System followed by KeraCare® Strengthening Thermal Protector.
KeraCare
Elevate Your Hair Care Routine with Our Premium Collection
Indulge in the ultimate hair transformation with our luxurious collection of styling and maintenance products, meticulously crafted for all hair types. Infused with high-performance ingredients, our formulas nourish, protect, and style with salon-quality precision. From hydrating shampoos and fortifying conditioners to heat-protecting serums and volumizing sprays, each product is designed to enhance your hair’s natural beauty while maintaining long-lasting health. Experience effortless elegance, superior shine, and unmatched manageability—because your hair deserves nothing but the best.
AffirmCare
AffirmCare is a super luxurious exclusive line of products that help maintain your hair in the best possible health by nourishing each strand with rich moisturizing conditioners and natural ingredients. You will love the gorgeous results of using this amazing, innovative product line!
Texture Release
Texture Release is a heat activated Smoothing System that features Amino Acids and Conditioning Agents that crosslink deep into the hair fibers to enable styling versatility. It enables your clients to have optional textural change with increased combing manageability.
- Formulated specifically for naturally curly hair.
- Provides additional moisture & conditioning for your hair and scalp.
As I Am
Designed for Curls, Coils & Kinks—Hair Care That Celebrates You
Our brand is dedicated to the beauty of natural hair, providing deeply nourishing and high-performance formulas specifically crafted for curly, coily, and kinky textures. Infused with rich botanicals, hydrating butters, and strengthening oils, our products moisturize, define, and protect, allowing your hair to thrive in its natural state. From gentle cleansers and ultra-hydrating conditioners to curl-enhancing stylers and frizz-fighting treatments, every product is designed to embrace, not alter, your texture. Because your hair is more than just hair—it’s a crown, and it deserves the royal treatment.
Uberliss
Vibrant. Strong. Radiant. Hair Care for Color-Treated Beauty.
Our brand is specially formulated to protect and enhance color-treated hair, ensuring long-lasting vibrancy, strength, and shine. Infused with color-lock technology, UV filters, and nourishing botanicals, our products help prevent fading, combat dryness, and restore hair health after chemical treatments. From sulfate-free cleansers that gently cleanse without stripping to deep-conditioning treatments that repair and strengthen, every formula is designed to keep your color looking fresh, luminous, and salon-perfect—wash after wash. Because your hair color is an expression of you, and we’re here to help you keep it bold and beautiful.
Our Philosophy
Avlon seeks to maintain its image of professionalism and innovation, to expand its product lines, and to be recognized as a leader in the markets it serves.
It regards hairstylists with the highest respect and constantly seeks successful solutions to their calls for help with assistance from its technologically advanced research center.
The company’s goal is to provide the very best products that advanced research and innovative thinking can offer, and always with an eye toward advancing hair technology.
Employees
Countries
Brands
Patents
Dr. Ali N. Syed, Founder & CEO
Dr. Ali N. Syed is our chief chemist, with a wealth of experience in the formulation of hair care products. He successfully served as a research chemist for a number of major companies, and has published over 45 patents, numerous scientific papers, and 3 book publications.
Dr. Syed founded Avlon in 1984 after developing several patents at Johnson Products Company and Soft Sheen. His winning strategy for formulating Avlon brands is to use ingredients that have a positive effect upon hair and skin. With an abiding affinity for chemistry, Dr. Syed personally supervises every project undertaken by Avlon’s Research & Development Center. Equal to his regard for chemistry, is the respect he holds for the professional hairstylist. Always positive towards ideas and opinion of stylists, Dr. Syed considers Avlon to be part of a team with cosmetologists. His on-going goal is to provide the very best products that advanced research and innovative thinking can offer, always with an eye towards continual improvement.
“An innovative chemist must be a dreamer.” says Dr. Syed. “One must persist in dreaming to accomplish that which seems difficult or yet to be done… New Methods… New Techniques… New Formulations! In chemistry, there’s a lot of room for creativity.”
Dr. Syed has written numerous articles on the chemistry of hair and related hair products in leading trade and scientific journals, such as Cosmetic & Toiletries magazine, American Chemical Society Journal, and Shoptalk magazine (for Hairstylists). Since 2012, he has also been serving as an Editor for the scientific journal, TenSides. Dr. Syed has been a guest speaker at the London College of Hair & Fashion in England and ABC Associacao Brasileira de Cosmetologia (Brazilian Association of Cosmetology) in Sao Paulo, Brazil. Dr. Syed has also conducted numerous lectures on the chemistry of hair for organizations like Chicago Cosmetology Association and has been a Guest Artist at the Midwest Beauty Show.
Our History
1984
Avlon is born
Ali N. Syed starts Avlon, using his home garage as the very first office.
1985
Affirm is launched
A revolutionary hair relaxer system that is the only one of it's kind on the market to condition hair before, during and after straightening
1991
Avlon goes global
Avlon's Affirm Relaxer System is launched in select international markets including the UK and France.
1992
KeraCare is launched
Avlon introduces it's very first line of professional maintenance products designed specifically to style and maintain curly hair textures.
1996
A breakthrough in hair straightening!
Avlon introduces FiberGuard, the only relaxer system to preserve more of the hair's natural strength. The brand becomes the "go-to" system for stylists to straighten color-treated hair.
2005
A new home
Avlon moves to it's present day home in Melrose Park, situated in the near west suburbs of Chicago. The space houses corporate offices, a manufacturing facility, and shipping & logistics.
Avlon Gives Back
Avlon has sponsored many scholarships for minority students with organizations such as the National Organization for the Professional Advancement of Black Chemists and Chemical Engineers (NOBCChe), The Society of Cosmetic Chemists (USA), and the National Association for Advancement of Colored People (NAACP), United Negro Foundation, Operation Push, Community Breast Cancer Education Project (Looking Good Inside and Out), Boys and Girls Club of America, Pakistan Institute of Chemists (PIC), Busta Program for people with Special Needs, Department of Children & Family Services in Chicago, American Red Cross, and many more.